The guy looks pretty anxiety ridden.
Here he is, booking down hard for some purpose. Whatever it is, the implication is that he hasn't yet "made it" - accomplished his goal in life. He looks pretty concerned. But he is almost there.
The universal goal for guys is presumed to be to get a home for him and his girl to start a life together. The pressure is on.
The girl's strap is down on her dress, she's breathing heavily, and she's got her heel in her crotch while her hand is in the same place. She can hardly wait for this guy to come up with the goods. They are out in a field somewhere. She is hot and he is falling behind in his responsibility.
He knows it is his responsibility to "get a room" or by extension a place to bed down together. "All the solutions you need. All in one place." He needs solutions quick- the message is "C'mon dude, get it together and take care of this hottie or you will lose her. We can help. Get a home loan from us and the object of your desire will be yours."
All this happens in an instant. a mini-drama imperceptible to the conscious mind but available after extended study. ads are made to be apprehended in 2 or 3 seconds - flipping a magazine, driving by a billboard.
I have an MFA in Fine Art and have been trained for many years to analyze visual images. but the messages that are conveyed here can not be perceived consciously in 2 or 3 seconds. The eyes and brain however, catch them instantaneously.
The emotional impact of the image enters the unconscious. Deep-seated fears and urges are unleashed. And the solution to all of this precipitous passion and anxiety is within reach: a Fleet Home Loan...
The most important parts of this type of message are unconsciously perceived. I guess if we at least study this stuff consciously we can gain some measure of awareness of what is or might be going on. Everything we use on a daily basis has been advertised to us by methods like this.
Why did we choose the products we have surrounded ourselves with? Not only that, we pay for the costs of marketing this stuff to ourselves.