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My area might be different but in my ventures I've found that dealers really won't negotiate new car prices but used car prices are extremely negotiable. However with the new cars dealers are willing to negotiate any extras that come from them (meaning they can't negotiate title and license fees or tax n the like). Obviously others here have experienced different but just my 2 cents.
As for how to negotiate, you tell them how much you want to pay and they will tell you if they'll sell it to you it's not really that hard...invoice and all that stuff really isn't needed unless you wanna be a wholesale buying stickler because the dealer knows how much they paid, how much they need to make to stay in business, and how much the local market has the car going for so while they want to make you a buying customer they aren't gonna pay YOU to buy the car. With that said you can always haggle for the lowest price and you won't be robbing them because if you really did shoot too low they would just say "no" but in my opinion although you may get a really good price you'll also get two-faced friends at the dealership, they'll thank you for your purchase and ask that you come again but once you leave they'll be glad if they never see you again. But that's what happens when someone trys to negotiate down a price that is already "fair". Simply it's buyer sydrome, buyers don't wanna pay shit but it's also something sales people know well.
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