Quote:
Originally Posted by bluepolaski
this is by far the most annoying, although even I am guilty of it from time to time. A lot of people simply don't understand the difference. "It's" is the conjunction of "it is," and should only be used in sentences thusly. "it's/it is the blue one, over there."
"its" on the other hand, with no apostrophe, shows ownership as in the example quoted.
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I remember the difference by knowing that "it's" is never acceptable in formal writing. Whether or not I chose to be formal here is another subject.
I hate the passive voice.