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Women judge themselves more harshly than men judge themselves, that's why there are no commercials like this targeted towards men.

Obviously exclusively advertising attractive women is unrealistic, but the issue can go both ways as advertising someone's definition of "normal" doesn't mean that there aren't attractive women out there also. Additionally, a model is supposed to be quintessential, that is the reason that the model is a model.

It is not cruel to advertise the quintessential, as most women would like to be comparable to a model.

So I am for the opinion that this is all, at least to a certain extent, a marketing ploy by Dove.

Most importantly, if all models including such as the Victoria's Secret models would be replaced by average women, the world would suffer a great loss.

Our society is tough, but there is no reason to be lax with all the fast food at our disposal.