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Originally Posted by mixedmedia
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I admire the aesthetics of the Dove campaign, but yes, it is still just a marketing effort to get women to buy Dove products. Not necessarily an altruistic endeavor.
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True. But I do think they are to be commended for not following the standard, tried-and-true pandering to the lowest common denominator...using 20-yr-olds to sell anti-wrinkle potions, lingerie models to sell girdles, etc.
I am curious about how successful this advertising campaign has been for them, and how they would define success.
Oh, and to return to the "genetic freak" arguement, I think it's fairly widely recognized that the term "freak" is considered derogatory. Perhaps the term "genetic rarity" would be a better choice of phrase.
