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The media,as it is and as it was, has always controlled the standards of beauty to varying extents.
Actually, today I don't think the "media" is the progenitor of beauty standards as much as they once were, but once certain trends and/or fads are shown to be in favor by the public they are certainly the peddlers and propagators of them....by hook or by crook.
To me, more troubling than simply the peddling of beauty standards to the public, is how it is inextricably linked to consumerism and the preponderance of manipulated(ie, unreal, deceitful, unattainable) images that are used to keep women buying. And with the emergence of technology that makes it easier and easier to "perfect" still and moving images, I think it is getting way out of hand.
I admire the aesthetics of the Dove campaign, but yes, it is still just a marketing effort to get women to buy Dove products. Not necessarily an altruistic endeavor.
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Most people go through life dreading they'll have a traumatic experience. Freaks were born with their trauma. They've already passed their test in life. They're aristocrats. - Diane Arbus
PESSIMISM, n. A philosophy forced upon the convictions of the observer by the disheartening prevalence of the optimist with his scarecrow hope and his unsightly smile. - Ambrose Bierce
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