Whatever do you mean,
my country music awards.
Awards shows have proven to draw audiences. Of course, there is not time in a 3-4 hour broadcast for all of the Grammy categories to get equal attention. It's been a long time since I watched the Grammys, but if I remember correctly, the emphasis has traditionally been on the winners in the pop, rock, r&b and, more recently, the rap categories. So given that categories such as Latin and Country music don't get as much attention combined with the fact that people tend to tune into awards shows...TA DA, you have your Latin and Country Music Awards shows. Do I watch them? No. But if they were to come up with, say, an Alternative Country Music Awards show or a music awards equivalent of the Independent Spirit Awards for film, then I might watch those. Because I have interest in those forms of music. And I don't think to do so would be a direct rejection of anything. It's just me watching something on television that relates to my interests. I don't think it's fair to deny someone that individuality or identification simply because the interest in question is grounded in their ethnicity.