supple, your preference for point of attack is entirely up to you, of course. i didn't mean to imply anything concerning selfishness in the popular negative connotative way, although i suspect you may use that word with a different sense. however, i suppose i reject the premise the we are primarily either individualistic or societies; i believe the fact is that we are both simultaneously. i'm thinking about a friend of mine who works for the usda in organic certification and farmland allocation/preservation. although he certainly enjoys what he's doing, its not his primary interest in his job. he does it because he is concerned about the future of open spaces in america and the availability of healthy food stocks. in fact, i know many people who work in fields with a primary motivation to make a better world; and i would tend to think that these career choices are at least heavily influenced by an awareness of the larger social group.
are you talking primarily about the imposition / education of morality / ethics?
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