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Because the "collective" is nothing more than a mob. A mob doesn't think or care. An individual can. (Whether one does or not is another issue.) I am optimistic, too. I just happen to believe that efforts to control or educate collectives are wasted. I would rather use my energy and time to effect change among individuals. It is not that I have no desire to improve things beyond the scope of my selfish benefit.
Do you personally feel more motivated when an appeal to action comes to you as an individual or as some anonymous member of a collective?
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