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Well perhaps what you mean is not the "subject" of the video but the "purpose"?
Personally, I think the purpose of the video is rather silly. And it doesn't do much to make me want to watch the film...especially if the filmmaker's are associated with it. You are right in that it is a little mean-spirited to proclaim one's atheism at the expense of another's belief in god, but you know, eh...I've seen worse.
Oh, and another thing, I didn't get the impression that they were trying to "convert" kids to atheism. Just encouraging people to make a video stating their beliefs.
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Most people go through life dreading they'll have a traumatic experience. Freaks were born with their trauma. They've already passed their test in life. They're aristocrats. - Diane Arbus
PESSIMISM, n. A philosophy forced upon the convictions of the observer by the disheartening prevalence of the optimist with his scarecrow hope and his unsightly smile. - Ambrose Bierce
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