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I have enough personal problems buying diamonds as it is, without even adding onto them by buying from an online vendor.
buying diamonds are a subjective dealio, you have to really look at them for the one that is right for you. you could buy that ring and be forever happy, or you can be sorely disappointed. if you want to know, a 1ct total weight diamond looks much larger and stunning than multiple stones of the same weight.
if you want to make an investment, then you need a certificate. and the stone should be examined before it's set. you probably should do some diamond buying research if you want to buy diamonds as an investment.
if you don't want to buy a diamond with an eye towards investment, then you aren't going to do much better online than a reputable diamond store. you may pay a bit more, but not much if anything after all is said and done, but you get what you pay for.
you might consider buying a sorted diamond and having someone set it in a custom ring.
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