Here's a link for those of you who are convinced that you're stronger than the 8 billion bucks of private research money spent annualy on influencing your behavior:
http://www.time.com/time/magazine/ar...580370,00.html
The Coke/Pepsi experiment is a good one - indicating we favor things more for brand loyalty than for their intrinsic qualities.
The entire issue presents many articles on the human brain and mind. And it presents up-to-date information.
No matter what your position on all this, I think you'll find it a fascinating issue...
You know... "metathinking" (thinking about how we think).
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Here's a cool example of a subliminal quick cut.
After the first two shots we are inside a high-rise apartment looking out from behind a beige couch.
For an instant, there's an unclothed leg and a bare arm slouching, slinking, and dangling sexily over the edge of the couch. They are almost the same tone as the couch.
Our attention is diverted and we view the Ford Edge vehicle swiftly moving past their front window.
After that, we're back to the straight commercial narrative.