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Originally Posted by Cynthetiq
As for giving the market what it wants... okay, then we'd have cheaper more fuel efficient trucks... but we don't do we?
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If that is what the market wants why do people continue to buy large trucks? While municipalities do account for some sales I would say its a minuscule amount of overall purchases. A lot of companies and government agencies still buy passenger cars too.
I looked out my window and counted the first five vehicles that drove by. Four of them were pick up trucks and one was a sedan. None of the trucks had any kind of business name on the side so I assume they were private vehicles. People want trucks, they aren't being forced upon them by car companies. It is the current trend in automotive choice. At some point the pendulum will swing back and cars will become dominant. For now though many Americans desire trucks. Whether they really need them or they just like the way they look.
As for cheaper and more fuel efficient trucks this is not just Detroits doing. The Tundra and Nissan Titan are no cheaper or more fuel efficient than pickups from Ford, GM, or DaimlerChrysler.