I've done a concrete floor (and a laminate, and a hardwood, and a hardwood laminate and a number of tile floors). I've never actually bought or installed vinyl.
Granted labour costs are my own time, but the cost of the concrete floor was about $7-8 a square foot, including finish and acid etching and more waste than we should have had. I can't imagine getting vinyl for 30 cents.
Vinyl is cheap, but as DaveMatrix mentioned, the cheaper stuff is a pretty thin layer ontop of another medium. Once you get into midgrade+, I think you would be better off with another product.
Consider a plastic laminate. The finish is stronger than most hardwoods and marble, certainly much better than any vinyl. Somewhat easy to install, and are just fine in a kitchen.
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