Tilted Forum Project Discussion Community - View Single Post - Boston brought to a halt by guerilla ad campaign...

Bittertalker · 02-02-2007, 02:21 PM

I’ve been putting some thought into this topic for the past few days. It wasn’t a bomb scare or hoax, because just linguistically speaking that would imply they were attempting to pass the Mooninites off as bombs. In reality these "bombs" are glorified Lite-Brites and a Lite-Brite has never hurt anyone (well unless you swallowed some of the small pieces.) The news is calling it a failed guerilla marketing campaign, but technically speaking since they’ve been talking about the show and the upcoming movie practically nonstop since Wednesday afternoon, I’ll clearly call it a successful marketing campaign. The primary focus of any and all marketing campaigns is for the product in question to be thought about, talked about and etc. The marketing campaign included ten major US cities, such as Chicago, Atlanta, Seattle, and Los Angeles. What makes Boston so different? I mean, if these things were in nine other cities for around two weeks, why did the city of Boston react in the way they did? I was watching the news yesterday, and they said there was some fifty in the city of New York alone compared to the thirty-eight in Boston. In this post-9/11 world why didn’t New York react? If not first, than at all? Why didn’t the other nine cities? Why did Boston react?

02-02-2007, 02:21 PM	#42 (permalink)
Bittertalker Upright Location: Massachusetts.	I’ve been putting some thought into this topic for the past few days. It wasn’t a bomb scare or hoax, because just linguistically speaking that would imply they were attempting to pass the Mooninites off as bombs. In reality these "bombs" are glorified Lite-Brites and a Lite-Brite has never hurt anyone (well unless you swallowed some of the small pieces.) The news is calling it a failed guerilla marketing campaign, but technically speaking since they’ve been talking about the show and the upcoming movie practically nonstop since Wednesday afternoon, I’ll clearly call it a successful marketing campaign. The primary focus of any and all marketing campaigns is for the product in question to be thought about, talked about and etc. The marketing campaign included ten major US cities, such as Chicago, Atlanta, Seattle, and Los Angeles. What makes Boston so different? I mean, if these things were in nine other cities for around two weeks, why did the city of Boston react in the way they did? I was watching the news yesterday, and they said there was some fifty in the city of New York alone compared to the thirty-eight in Boston. In this post-9/11 world why didn’t New York react? If not first, than at all? Why didn’t the other nine cities? Why did Boston react? Last edited by Bittertalker; 02-02-2007 at 02:38 PM..