I have cautioned my partners who aren't litigators that there are plenty of things I say in court papers that I have a perfectly good basis for and are worth saying, even though I don't think they are going to win - and I do it because you never know what might persuade a judge, and as long it's not frivolous or ridiculous, the argument is worth making.
Knowing when an argument is weighty and when it's just filler is a pretty good judgment to know how to make in most cases. Not being able to make that judgment is called "believing your own bullshit." Even worse than that one is persuading yourself of frivolous arguments. That one is deadly.
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