So Turner Broadcasting used guerilla advertising to promote their show, Aqua Teen Hunger Force in Boston (and some other cities too). The ad campaign involved LED electronic displays placed in several locations in the city, including under overpasses and on bridges. This morning, a concerned citizen noticed one of the devices and called in to the police to report the electronic equipment as a bomb, which resulted in city and state law enforcement and Homeland Security getting involved and tracking down several of these suspected bombs. Roads were closed, parts of the subway were shut down, and the Boston Harbor was closed.
Under different circumstances, Id find such an ad campaign amusing.
However, placing electronic devices under bridges and overpasses is not a smart move post 9/11. Its also unfortunate that no one who understood the Adult Swim cartoon reference let the authorities in on the joke (though local bloggers caught on quickly). Now the artist who created the displays has been arrested. Craziness!
Check out a video of the devices here (about halfway down):
http://www.boston.com/news/globe/ide..._of_the_m.html
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Heres an article describing the day:
Wednesday, January 31, 2007
Suspicious objects found throughout Boston after morning bomb scare
By John R. Ellement, Mac Daniel, and Andrew Ryan, Globe Staff
The discovery of suspicious objects on bridges, near a medical center, underneath an interstate, and in other crowded public places has ignited fears across Boston, snarling traffic and sending state and local police scrambling across the city.
None of the suspicious objects have been determined to be bombs. It was not immediately clear if the incidents were connected or part of some elaborate hoax.
A law enforcement source who has been briefed on the investigation said officials have found commonality among some, but not all, of the objects recovered by Boston, state and transit police throughout the day.
None of the objects examined by police contained explosives, the source said.
Governor Deval Patrick told the Associated Press: Its a hoax -- and its not funny.
Investigators have found that at least two of the packages that were similar -- both were composed of electronic circuit boards with LED lights attached. No one has called to claim responsibility for any of the items, the law enforcement source said.
The source said it appears the object scrutinized by State Police on the Longfellow Bridge may not be connected to the objects that were found with electronic equipment. The item on the Longfellow Bridge may have been left behind some time ago by a bridge maintenance crew.
The Coast Guard has closed the Charles River to all water traffic from the Museum of Science to the locks where the river flows into Boston Harbor because of the reports of bombs on several bridges, according to Chief Petty Officer Scott Carr.
This afternoon, investigators found a device on the BU Bridge today similar to the Sullivan Square package that forced the closure this morning of northbound Interstate 93, said Jennifer Mieth, spokeswoman for state fire marshal Stephen Coan, whose office oversees the State police Bomb Squad.
Like the item found at the Sullivan Square station, the BU package was attached to the underpinnings of the bridge.
It was not an explosive device, she said of the suspicious item found on the BU Bridge.
State police bomb experts examined another suspicious item -- similar in construction to the items found at Sullivan Station and on the BU Bridge -- that was found attached to the Longfellow Bridge, which spans the Charles River from Boston to Cambridge.
Boston police are separately investigating suspicious items at Columbus and Stuart streets and near the New England Medical Center.
Storrow drive was closed at 2 p.m., according to State Police. Thirty minutes later police opened one eastbound lane to traffic.
According to Boston police, traffic from Charles Street is being blocked from entering Storrow Drive while several law enforcement agencies investigate more suspicious objects.
The MBTA suspended service on the Red Line for about 15 minutes between Park and Kendall stations. By 2:35 p.m., the T resumed service on the line.