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Yes, the commercials are incredibly misleading and patently false.
Then again, I severely doubt that Paris Hilton eats Carls Jr regularly, especially after she washes her car in a tiny swimsuit. That commercial was designed to sell a product, and marketers know they can use all manner of mistruths and outright lies until someone sues them for it.
The reason they're safe is that no company owns the term "PC", so no company can claim direct financial damage for the lies. Apple technically sells a "Personal Computer" themselves.
It might have the Macintosh Operating System installed, but it's still a "Personal Computer." It's a clever play on words, because Macintosh marketers know that the tech-unsavvy and less-educated markets link "Microsoft Windows" with "Personal Computer" despite the fact that Linux, Windows, AND MAC OS run on Personal Computers - PCs.
There's an counter-example for every one of their PC's supposed 'downfalls' that either pre-dates Macintosh or does it better, but that doesn't make it any less of a genius marketing campaign.
They're not aiming for the technologically savvy, because that market already chose the appropriate Operating System for themselves. They're aiming at the niche markets; old people and young people, artists and teachers. They've always been a niche computer distributor (less than 5% of computers today use a Mac OS), but I applaud them for doing well at selling to their market.
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"I'm typing on a computer of science, which is being sent by science wires to a little science server where you can access it. I'm not typing on a computer of philosophy or religion or whatever other thing you think can be used to understand the universe because they're a poor substitute in the role of understanding the universe which exists independent from ourselves." - Willravel
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