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Originally Posted by JJRousseau
I thought those commercials were one of the sharpest, wittiest examples of advertising I've seen in a long time! But I own three iPods, an iMac and a Powerbook so maybe I'm a bit biased.
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Taken in a total vacuum, I'd agree with you. Taken 10 years ago, I'd also agree with you. Taken in today's environment, they're simply false advertising.
I saw one two nights ago where they're strapping a webcam onto the PC's head and Mac smugly points out that Mac laptops and iMacs have webcams built into them and PC sulks off, as if this is the most unbelievably amazing thing anyone has ever heard of. That's simply not true, as I'm sitting in front of a PC laptop with a webcam built in. Sony makes them. Toshiba makes them. Dell makes them. It's not a big deal. The plug and play commercial is the same way. That kind of nonsense just doesn't happen on computers anymore.
As far as I can tell "PC guy" represents a Windows 95 computer running a 286 with 128 megs of RAM. It's not that it's not a "fair" representation, because why be fair to your competitor? It's that it's a blatantly untrue representation. Mac DOES do some things better than MS or PCs in general. The stupid shit they throw out in their advertisements are not those things. Presenting dated stereotypes as fact with a smug smirk does not a sharp commercial make.