Alrighty gals, we all know the horrific amount of time and effort spent on finding the right pair of jeans for our particular body types--often without success. I know I'm very often frustrated in my seach for jeans that have enough room for my curves, but acutally taper in to a waist, but are long enough in the leg...blah blah blah.
Apparantly, our woes have come to an end, thanks to
zafu.com. You go to the site, input your requirements and preferences, and it searches a database and comes up with six of the best options for you, in a variety of prices.
I was pleased to see that the number one option for me, I already own! And yes, they are by far the best (and most expensive--but worth it) pair I've ever worn.
Quote:
Welcome to zafu. If you’ve ever sat bemused looking at thousands of jeans listed on a search engine, or carried a pile of denim into a changing room and left the store empty, you’ve come to the right place. We’ve had those struggles and realized we could do something about it.
We are a small team located in a converted bakery in Emeryville, California, just across the Bay from San Francisco. We have drawn on five years of fit research and algorithm development from our sister company Archetype and then measured, assessed and photographed thousands of women trying on hundreds of pairs of different jeans.
Why is this important? At zafu, our mathematical calculations, jeans databases and body shape libraries enable us to ask a woman a few simple questions and use her answers to recommend jeans that will fit her best. There is real science behind the art of simplicity.
We have been working in apparel helping people with fit for many years. zafu is a part of Archetype Solutions, a venture backed company founded in 2000. Archetype offers custom clothing to companies like Lands’ End and JCPenney. Hundreds of thousands of people have now designed and created their own great fitting clothes and had them made to measure and shipped to their homes. In 2003 Archetype launched a fit consulting business that provides services to many of the leading apparel retailers and brands in the US. Archetype is now the industry leader in the area of fit. You can learn more about Archetype at www.archetype-solutions.com.
In 2006 Archetype launched zafu.com, a service designed to help women find the perfect pair of jeans.
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Sounds pretty interesting to me. And you can bet I'll be investigating those other recommended types of jeans as well!