I agree with the first two ladies and I would like to say that my models usually wear very little eyeshadow or anything except for something on the eyelashes and something on the lips because those areas are best done with make up rather than photoshop. I just like it that way unless I am working with something other than a natural look.
You can find articles in magazines like seventeen or vogue about makeups, I know I've seen some in my younger sister's seventeen magazine and they were about the natural look.
Kaliena is also right about the fact that price really has very little to do with what make up you should use, there is very little reason to pay high prices for make up. However if you try different brands you will notice some differences, texture, longevity and such will change. I would suggest trying samples of different brands if you can get them and finding what you like, I know that companies like Mary Kay give a billion samples to their representatives so you can try different colors and types of makeup.
Other than that it is pretty self explanatory, peach or beige colors for the eyes, very little rouge or beige for the cheeks and beige/pink colors for the lips are very natural depending on your skin tone. The important thing to remember is moderation, even the best colors look bad when applied in excess.
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