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I think that their pricing should be flexible as well. Unless scalpers and eBayers bought out all of them, and sold them for more than they paid, the system would keep them afraid at buying at the top. If you had an auction at each Best Buy, Circuit City, CompUSA, GameStop, etc... One person could only bid up so high and get one system. How do they know that paying $3000 at their local Best Buy action would net them $4000 on eBay next week? The crazy parents that 'need' this system to make their kids happy would be able to give the $2000-$3000 to Sony and the big box store(or Sony could put a few on eBay each day). The people looking to make a (tax free) fast buck wouldn't risk paying a lot of money and not being able to sell it at a higher price, especially if Sony had staggered the release (every Friday some more PS3's came in).
Sony could then use that money to reduce the cost of the games $10 or $20 to sell more games and make the console more popular.
I went to the U of M vs OSU football game, and the ticket scalper market works the same way. OSU sells all of the tickets at a set price, and then the scalpers find the true price people are willing to pay. If OSU had sold a lot of tickets in their own eBay type auction, they could have offered a lot of financial aid and scholarships to the current students.
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