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Originally Posted by cyrnel
Most technology is priced based on perceived value vs. the competition. Flagrant opportunism doesn't build loyalty which is critical to platform success.
Premiums for product scarcity will always be added by the fly-by-nighters to addicted consumers, but that's not something a large company wants to be seen promoting or even drawing attention to. They need to build the base, not get a quick fix. Think about cheap crack.
Consider the difference in news coverage if Sony started at $3k, micro-managing it exactly to demand. Instead of reports about flocks of fans lining up for days you'd see a very different and and unflattering picture revolving around the price and Sony's ethics. The excitement would evaporate.
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That's got to be it. You're right about building the positive coverage. Everyone sees lines of people wanting one, no one is complaining about the price. If they did mark them at $3,000, sure they'd sell, but most people who can't afford them would be pissed. Economics be damned!