As silly of a movie as it is, Last Action Hero handles the product placement parody pretty well.
I think its great that according to Hollywood the only computers in the world are Apple computers.
Every TV show I see where someone has a laptop, or a home PC, its always an Apple. Intel's & Microsoft have been black-listed.
I'm surprised the Matrix doesn't have apple logos on their flat panels in the Nebuchadnezzar.
A sidenote: I like what Baz Luhrmann did in Romeo + Juliet with the Shakespearean style product placements. He used fake products with tag lines from other pieces of Shakespeare. Almost everything was a product of either the Montagues or the Capulets, even the cars bore no specific brand. Are there any other recent brand-free movies like that?
Tarantino generally did pretty well with making his own brands: Kahuna Burger, Red Apple Cigarettes, etc.