Guys, read up more on this. They read your IP address solely so that they target you with ads in the right language :P. If you live in France you're not gonna get German ads, etc. The other info they read is all in-game, like which ads you viewed in the game. The ads are on like billboards on the side of the road, but they're not obvious or anything, I haven't even noticed them yet. It's not really a big deal at all. If it makes the games cheaper, then you ignore a bit of advertising!
EDIT:
Also, there are many, many people playing, and it's definitely worth the $50. Awesome game.
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