I don't get why everyone is blowing the adware thing out of proportion. It states clearly that the advertiser thing does NOT track your viewing habits, does not track your internet activity, does not track your bandwidth or anything related to you or your address. All it does is send your IP to EA. That's been going on since Battlefield 2...really nothing new here. The "adware" in 2142 can probably be considered adware, but the ads are displayed only in-game, not outside, so it doesn't affect anything to tell you the truth.
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"A Darwinian attacks his theory, seeking to find flaws. An ID believer defends his theory, seeking to conceal flaws." -Roger Ebert
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