Yeah, technically a credit card should have your legal name, though middle initials are not required. All of my wife's cards and IDs have her full first name, though she never goes by it.
Also, yes, as said before, merchants are liable for fraudulent charges.
Also, this is a two way street. First of all, if someone needs to make an imprint of your card, never let the take your card out of sight. Even this isn't failsafe, but it's a big way that info is stolen... even AT merchant locations. Also, if they have an imprint of your card, DO NOT let them write your Driver's License or any other identifying number on it. First of all, they are NEVER required to do this by the merchant banks or by Visa/MC/Amex (not sure about Discover, but I doubt it). Always limit the number of identifying items allowed on the same piece of paper. This includes writing checks. I won't allow merchants to write my DL number on the check. Some places will not accept my checks that way... that's fine, I won't write checks there. There is no LEGAL reason for them to do this.
Most clerks don't understand the right and wrong way to go about things. I've walked out of stores with thousands of dollars at the register because they required too much information from me. My identity is far too important... much more so than shopping at THAT store. *shrug*
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