Originally Posted by willravel

This depends greatly on the market that you're in. Depeinding on what you're selling, there are very easy ways to seperate yourself from the rest of the pack, despite having an identical product. In food, for example, places like Trader Joe's do excellent business because they market to the health conscious crowd. Now when you get down to it, a bag of tortilla chips is the same no matter where it comes from. Fritos use the same ingredients as the tortilla chips from Trader Joe's, but because of marketing people expect that the product is healthier.