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1. You hope that there is a segment of society that doesn't want to shop at that other store for whatever reason...
2. You could wait them out for a while longer to see if they are purposely taking a loss at this store compared to the locations where they are the only store in town. (Is it against the law to lower prices until your competition goes out of business and then raise prices really high knowing that the barrier to entry in the market is too high for anybody else to start up a different business)
3. Look at expanding into other markets. Or advertising it differently.
4. Could robotics be used instead of lots of labor? The setup costs might be high, but robots work 24/7 and the government doesn't regulate and tax them.
5. Either offer early retirement to some employees or let some employees go.
Social liberal, fiscal conservative. Libertarian on a lot of issues.
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