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Tanning as a fashion statement came around because if you got a good tan and didn't live right on the beach, it meant you could afford to go somewhere, lay in the sun for a couple of weeks then come back bronzed.
The opposite was true in elizabethan times, if you were tanned it mean to couldn't afford to be spending your time inside, having to work out in the sun instead. Nasty things like lead compounds were used to further whiten the skin.
Sexual selection at its finest.
I don't like to tan, mostly because i don't. I'm happy to sit in the shade and read a book, then just mosey around places without my shirt on when on holiday. I also get sunburned easy having a fair skin complexion.
However, i do look much snazzier when i'm tanned.
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