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Originally Posted by dc_dux
UStwo.....if her practice was larger than yours (e.g. she had a chain that dominated the orthodontist practice in your state) and she was pricing below cost ONLY at the one near you (making profit at her other locations) for the purpose of driving you out of business, then raising her prices again after you have been effectively removed from the market...
.... you might very well have a predatory pricing complaint.
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So gas price wars are predatory too?
What if someone was rich and just wanted to do the work at cost for the love of it?
While I don't LIKE that someone is trying to undercut me, shes married and has a husband who is a dentist, odds are they don't need the money directly like I would, its part of the free market. I in turn offer superior hours, service and have a better rapor with my patients, which off sets her lower prices.