Originally Posted by ratbastid

Second, I've been in businesses where the competition undercut my prices to un-competable levels. It's not fun. What you do is, you don't even try to compete on price. You position your product as distinct from the competitors', you compete on features and services, etc. Profit margin is the lifeblood of any business, and if there comes a time when I can't sell my products or services in a way that preserves the margin I need, I'll go into the shrimp business.