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Originally Posted by Ustwo
Its about free publicity.
Its close to viral marketing. Make a so so film, include something that will upset some people or seem shocking, let the talking heads and water cooler do the advertizing for you.
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I can assure you that Channel Four (the producers of the film) do not need to make a film to get publicity. They have a large audience of people who will gladly tune in... an audience that for which the Toronto Film Festival appearence has no bearing really.
The marketing of this film, as little to do with the making of this film.