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What does iTunes have to do with Elvis, or the fact that you think music after Elvis sucks?
Elvis Presley was a huge star, yes, but he was not that great of a singer. There are plenty of people out there who sing better, clearer, and probably with more feeling than he did. At the end of his life you have to remember that he was who he was because (in no particular order)
1) People thought he was good looking
2) He got in 'first'
3) He had a huge marketing department, thus he was able to continue making money after his death - Licensing
4) He was able to branch out into other fields of the entertainment business to futher extend his reach
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