I recognize that there's nothing more frustrating than having to cold call and sell all day. I'm always cordial at the onset and let them know, in NO uncertain terms, that I'm not interested. More often than not, my courtesy is read as "leverage." Then they push harder.
One thing I haven't done was to hang up on them. Maybe, as you imply, that's the way to deal with it. The "3 times rule" is not something I heard anywhere - I said it only because they seem to only let me go after the third time I say "No thank you. I'm not interested." So it's probably just a coincidence.
I don't blame someone for doing his job. It's just when someone tries to exploit my good nature - often with an attitude designed to persuade me that I somehow owe him some rationale (Please don't tell me that such pressure tactics aren't used) do I view a caller with disdain.
Oh, the other thing is ... don't forget to say "please take me off the list."
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