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As someone who's worked in a form of telephone marketing before, I have to agree with ratbastid. While the suggestions in this thread are hilarious (and a few are possibly effective) the easiest way to avoid another call is to pick up the phone and tell them clearly and in no uncertain terms what you want.
Almost all telephone marketing is computerized.
If you just hang up, the operator will code it as 'no answer' and your number will immediately go back into rotation (i.e. you'll get another call sometime soon). The same thing will happen if you simply let the phone ring off the hook. Even when the marketer leaves a message, you'll likely receive a follow-up call within a few weeks.
If you lie and say it's the wrong number, your entry might go into 'research' where they'll use directories and other resources to try and find your current number. For a variety of reasons this often leads to your real number being put back on the list.
If you merely say you're not interested, they may call back the next quarter or the next year; perhaps even the next month. Be clear that you don't want any more calls from them, ever. Every operator has a 'do not call' button in front of them when they call you. You have to say the magic words to make sure they press that button and not any of the others. It makes the operator's life easier when you are clear about this.
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