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I heard from a telemarketing employee, that the best thing you can do is hang up. That way, the employee doesn't get blamed for losing the sale.
Because telemarketing uses autodiallers, you may notice a pause and a mechanical click after you answer but before they greet you. If you're keen to it, you can hang up before they even start talking to you.
If you really can't bring yourself to hang up, try my wife's line: "I'm sorry but I don't accept phone solicitations."
They'll try to talk you around it, but just keep responding with it. You don't need to offer any other reason than that. The more they can get you to talk, the easier it is for them to steer you towards a sale.
These are businesses and not your friends and family. They don't require the same phone etiquette.
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Building an artificial intelligence that appreciates Mozart is easy. Building an A.I. that appreciates a theme restaurant is the real challenge - Kit Roebuck - Nine Planets Without Intelligent Life
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