I cannot say for sure, but I don't think it is as pervasive as the media makes it seem; for one, the media is about ratings, selling papers, and, thus, over-sensationalism. I can, however, think of specific athletes that are more concerned about their stats. Barry Bonds is one that jumps out at me. And while he is being used as a sacrificial lamb for a generation of cheaters, he is to blame for most of his problems and is clearly chasing stats; otherwise, he would have retired a while ago.
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