gatoraide has a ton of refined sugar, which messes with your glycogen level, which leads to fat storage.
if you want to lose weight, one thing that really helps is to stay away from processed/refined foods like bleached white flour, refined sugar, high fructose corn syrup and any hydrogenated oils. that means most things in a box besides shredded wheat and triskets! actually, there are quite a few good cereals in places like whole foods, you just have to read the box and be an informed consumer!
there are some pretty good flavored waters out there that don't have the density of gatoraide but do tatse good. about the only time gatoraide is good is if you are working out, need an electrolyte replacement and can't get your hands on any of the other ones like cytomax, accelerade, etc.
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