I think it unwise to hate new words just because they have no use to you.
That is more directed at the original post concerning new phrases, I'll stay out of the PC discussion.
Also, I would say this is not Orwellian at all (course you did apologize, maybe I'm reading it too literally), that has to do with making language efficient, precise, and unemotional (specifically to get rid of concepts such as freedom.) If anything it is the opposite of Orwell's newspeak since we're adding new phrases and exploring new ways to think of concepts.
I'll state the obvious; what may not have use to you, may have use to others. Specifically I can see uses for a distinction between busy and time-poor (not that I would need those distinctions personally.)
Granted, maybe (probably) it is all about inane advertising trying to sound impressive (in which case I'll join you in your hatred of advertisment and pretentious bullshit) but I disagree with the terms of your argument.
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