TiVo generation...
I'm part of the problem, and I revel in it.
When I watch TV, it's usually via my TiVo, and I don't WANT to waste my time watching the commercials. I blow through them at 30x speed, and usually catch about 2 seconds of the last one.
I recognize the need for commercials to pay for the programming I watch - I just don't want to spend my time watching completely non-targeted ads.
Advertisers must hate me - but they also know that because of people like me, theirs is an art that MUST change...and is!
We're seeing more embedded advertisements - soda cans, real products being used, etc. We're also seeing more "pop-up" advertisements - anyone who watches Bravo, Sci-Fi or some of the other "second-tier" cable channels will know what I mean by that. I'm all good with those - as long as they're not too intrusive into the show I'm watching (back to your point of immersion). However, what I'm afraid will happen is that someone will get the idea to write the ad into the plot.
"You know, George, this Coke sure is tasty!"
"Yeah, send one over here....you know, Coke....is it!"
"Yup, and it's on sale this week at Meijer!"
Something's gotta change. However, the methods of change being proposed by the networks - i.e., disallowing commercial skipping for PVRs - would be totally unacceptable to me, and would mark the final day that I would use that brand of PVR.
I've heard tell of commercials written especially for the PVR user - that would allow us to get more content than other viewers. I LOVE this idea! Already there was one commercial that gave a website link if you slowed it down frame by frame - I'm waiting for the ad agency that makes an eye-catching logo that you can see while fast-forwarding. I'm more likely to go back and look at that commercial than others.
Alternatively, targeting ads to my household's taste would be a good thing - as long as they don't get completely repetitive or annoying.
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A government big enough to give you everything you want is big enough to take from you everything you have.
-Gerald R. Ford
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