It's all about impactful (choke) writing. We're a form-over-function society.
Cognitive dissonance? It's William Gibsonish coolspeak. "Contradictory" and "counterintuitive" are too vanilla. They could never prompt such depth of analysis:
"In evaluating the total magnitude of dissonance one must take account of both dissonances and consonances. Let us think of the sum of all the dissonances involving some particular cognition as "D" and the sum of all the consonances as "C." Then we might think of the total magnitude of dissonance as being a function of "D" divided by "D" plus "C."" - COGNITIVE CONSEQUENCES OF FORCED COMPLIANCE, Leon Festinger & James M. Carlsmith (1959)
I agree. It's high time for a little disambiguation.
This thread calls for a new
"Bullshit Bingo" board.