|
I think it's a very successful ad campaign. It has already drawn huge attention, and likely will continue to as long as the ads are in the public eye.
It will also be very interesting to see the reactions of those overly sensitive to racism when they see one of the ads in isolation, promptly "jump on it," and then are refuted with the other ad, that turns the tables.
It is for this reason that I consider the campaign to be brilliant. Not only did Sony stir the waters by presenting a racial theme, they did it from both sides, thus protecting themselves while also promoting their product at the same time.
__________________
Desperation is no excuse for lowering one's standards.
|