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Tilted Cat Head
Administrator
Location: Manhattan, NY
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Quote:
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Originally Posted by highthief
I agree there is more merchandising today - but you know, if someone had been smart enough back in the day, there would have been a lot more then, also. Nevertheless, Superman and Bugs Bunny lunch boxes and such have been around for ever.
I'm sure there are some creators who did it "for the love of animation" - but I'd wager most were out to make a buck, like most people and businesses are.
Because something is modern or has merchandising attached to it does not make it bad. Some people may dislike the ubiquitous Dora, but the show itself is pretty positive fare. As are Blue's Clues, Thomas, Hi-5 and several other pre-school shows.
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My implication isnīt that it didnīt exist. It was that it is minimal, I recall my lunchboxes and loved each and everyone of them, my favorite was the Adams Family cartoon one. Licensing avenues back there seemed to be mostly tshirts, cereal box toys, lunchboxes. The Warner Store was interesting to me because they pushed licensing avenues wide, as did the Disney Store, but look where they are now. WB stores are gone, DS stores were sold to Childrenīs Place to operate.
Nickolodeon shows are all about research. I got to work on Blues Clues in the early years, first 3 years on site. This particular show was tested and tested in front of kids.
I used to see reports of projections of profits on merchandising before the show even hits air on products yet to be made. Itīs staggering numbers.
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