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I can think of 3 possibilities:
1. The older cartoons like Bugs Bunny/Looney Toons, Tom & Jerry, and Woody Woodpecker are more action-oriented, albeit mindless and pointless. Many of the newer cartoons, especially Playhouse Disney or PBS Kids, are morally correct, but lack action for visual stimulation.
2. The older cartoons lasted ~5 minutes per story, while the newer cartoons are a full 20 minutes or so. Short attention spans like short TV clips.
3. If kids watch too much TV at home, and most do, they have probably seen all of the newer cartoons over and over again. The older cartoons are rarely shown anymore, so in effect, they are a new experience to the kids.
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