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Originally Posted by Cynthetiq
today's cartoons are just vehicles for merchandising. they are designed in mind towards merchandising since that side is far more profitable than any advertising. Spongebob has made far more money from all the licensing than any of his advertising dollars.
The older cartoons were made out of love of animation and little else.
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I think that's a bit of a stretch - I'm pretty sure someone was trying to make some cash off of cartoons back in the day, too.
The old stuff is just primal, like kids themselves. Violent, good versus evil morality plays, with lots of yuks and pratfalls.