I had to fight myself to finish reading the article and not jump to the bottom to ask where I can get some
I've heard about some brain-enhancing stuff before on the web, but I didn't know how popular it was. I've never heard about it firsthand in my five years of college, but from the looks of the article it's more widespread than I thought. Being obsessed with academic success and having a concentration problem of my own from time to time, I can see what the draw is. Plus with academia getting pretty cut-throat sometimes, a lot of people would do anything for an edge.
Coincidently, I had recently adopted Eric R. Kandel as a personal hero.