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Originally Posted by sadeianlinguist
I also agree that whining is worthless. However, companies should be aware of the repercussions of not recognizing the fat market, or treating them badly. If you've not recognized it, there are a hell of a lot of fat people in America.
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And yet so very few of them would call themselves fat and be happy about it. America (and Europe is starting to get there too) is over all quite fat. I'd not be surprised to see that in the over 30 crowd a majority are FAT (and I'm not talking BMI fat, but guts and cheese thighs fat). Yet this 'fat' market isn't 'in'. While some may think fat is sexy, most don't, most wish they were thin.
So while the reality is that America is fat, no one is proud of it, no one wants to reminded of it, and no one really wants to see it on TV, and very few want to see it naked.
The health risks are a happy excuse to be thin, but if you asked a majority of men if they wanted a thin smoker or a fat non-smoker for a GF I'd be willing to bet most are picking the smoker.