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Originally Posted by maleficent
This is what real women look like, this is who they are marketing to, and these women really are beautiful.. takes a lot of confidence to appear in a national print ad in your undies... Confidence is sexy and beautiful..
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It is worthwhile to note that none of the women featured in this advertising campaign was above...a size 6 (i think). I don't remember the actual sizes, but I'm positive that the largest model there was one or two sizes below the national average.
Back when I was interning at a commercial production company last year and this campaign hit, it was HUGE in the advertising world. Nike tried following up with their own and it flopped big time.
personally, I think its a great advertising campaign. The women are beautiful and realistic. It shows a realistic goal for women to strive for as well, if they aren't there yet. This is in stark contrast to the bony models I'm used to seeing on 5th avenue and broadway. They just have a genetic predisposition for it, which makes it an unrealistic goal for the majority of women.