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I think it has a lot to do with the photographer. Now, I'm not arguing the sociology issue of ligther is better or whatever that nonsense is. I'm not educated on the topic so I'm not debating it, but I do recall a Black is Beautiful campaign...not sure what exactly caused that except that it was too embrace yourself and everyone is beautiful or something....
Anyway, darker skin is difficult to photograph. Especially, if the person is wearing white or light clothing or is against a pale background. The person will either be washed out or very dark depending on what is metered. This could be the case in these pictures.
In my class picture, all my students are dark skinned, so the photographer metered off of them...therefore I look like an albino. So you could easily add me up there in those pictures as a white person trying to look even whiter..lol
Also, most of the photos on the left are candid shots taken at events, while the photos on the right are mostly set or studio shots. Lighting can have major effects on how a person looks, even when it comes to muscle tone and blemishes. So, I'm not sure if there is a trend of celebrities wanting to look lighter or if it's just the way photos are processed. Of course, they would have final say of a photograph, so it's hard to tell.
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